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Although Europe and the United States are still the mainstream market for LED lighting products exports in China, emerging markets such as the BRICS countries are growing rapidly. Among them, Russia, as the largest country in the world, has enormous potential. In the second quarter of 2014, Russia jumped to the second largest export market for LED lighting products in China. Russia has great market space as the Russian government bans the sale of incandescent lamps and encourages the implementation of energy-saving products such as LED lighting. According to industry data, in 2013, the export value of China's LED lighting products to Russia was US$227 million, a year-on-year increase of 260. In the first half of 2014, the export value was approximately US$327 million, a year-on-year increase of 571, while Russia's rocket speed. In one fell swoop, it is the second largest export market in China. It accounts for about 9% of the total export value of LED lighting products in China. In China, the status of LED lighting products exported to the BRICS countries is the most important river and lake leader, its market share in the BRICS countries. About 75. With the end of the Sochi Winter Olympics in Russia in 2014 and the football World Cup to be hosted in 2018, the Russian government has allocated 25 billion US dollars to build nearly 30 large-scale sports venues, other city appearances, infrastructure upgrades. A large number of projects, such as the renovation of roads and outdoor lighting, the construction of athletes' villages, and the upgrading of hotels and tourist facilities, are continuing, and the demand for lighting products has increased significantly. At the same time, the Russian government has also issued relevant energy-saving and emission reduction measures, such as the "Outline of Energy Strategy to 2030", the release of the roadmap for the elimination of incandescent lamps, etc., stipulated that all incandescent lamps of 25 watts or more in 2014 will be banned. Evgeny Dolin said that at present, there are fewer lighting manufacturers in Russia, and the production capacity is relatively low. The technical development and style trends of the products are far from meeting the needs of the Russian market. Most lighting fixtures rely on imports. According to statistics, Russia's LED lighting market share is about 14, in line with the implementation of the government's energy-saving plan, the market share of LED and other energy-saving products is also growing. The author believes that these factors have made China's export of LED lighting products to Russia strong, and Russia will be a dark horse for China's LED lighting exports, which will become a new blue ocean for export enterprises. Evgeny Dolin admits that Russia is now facing many problems, including power shortages, power sources and other related issues. Russia needs a very strong LED manufacturer to help us support this industry. We hope that Chinese manufacturers will come to Russia for local development. In each market, products should be localized and sold locally in Russia. The Russian government has a lot of support, China. If companies come to Russia, they can easily develop their ambitions. At the same time, through the analysis of the types of LED lighting products exported to Russia, in the first half of 2014, except for the unspecified types of products, the most popular type of products exported to Russia in China is LED strips, and the export amount accounts for about 30, followed by Bulbs and flat lamps accounted for more than 15% of the total, and the proportion of floodlights, explosion-proof lamps and tube lamps were all above 4. EvgenyDolin suggested that in order to better enter the Russian market, Chinese companies should consider the promotion and promotion of the brand, and the products should meet the standards of relevant industries. It is necessary to understand how Russian companies promote their own brands. To showcase your own highlights, to promote your brand according to local conditions, to strengthen the understanding of the local and the needs of consumers in this market, to understand the environmental catalogue issued by the Russian state and the propaganda highlights of the big companies, so that it can be better Enter the Russian market. In addition, it is understood that China's key manufacturers of Russian LED lighting products analysis show that in the first half of 2014, the top 30 exporters in Russia include Winco Optoelectronics, Rieter, Comfort Lighting, Tiandu Lighting, Huacai Optoelectronics, Li De Electronics, Hengdian Debang and so on.
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