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A few days ago, Foton Motor Co., Ltd., located in Kenya, completed and put into operation the KD plant. The new plant has a total assembly line of more than 10,000 square meters, and has a full range of conversion and testing capabilities. Foton Auto's passenger car market and brand director Huo Xin said that the completion of the new plant will be of great significance to Foton Motor’s expansion into the local market and radiation to the five countries in East Africa.
At present, Foton Motors is fully implementing the "531" strategy, namely to build factories with annual output of 100,000 cars in five countries in India, Russia, Brazil, Mexico, and Indonesia, and to break through the three most developed regions in North America, the European Union, and Japan and South Korea. Market, building a global headquarters in China, building a global innovation center, business management and operations center to ensure its position as a leader in the Chinese market.
Huo Hao introduced that in 2014, Foton Motor will add 16 KD factories and strive to reach 52 overseas KD factories in 2015 by Foton Motor, mainly in Central Asia, Southeast Asia, West Asia, North Africa and Central and South America. With the completion and commissioning of overseas KD plants, Foton Motor will further enhance its ability to operate locally and improve its product competitiveness.
“At present, Foton Motor’s overseas strategy is being comprehensively upgraded and strives to go further and better.†Huo Wei said that over the past few years, the overseas development model of Chinese car companies has been extensive, one-sided pursuit of export scale, focusing on short-term effects, We can't plunge down to the market and so on, which leads to the low brand awareness of Chinese auto companies.
This time, when Foton Motor builds a factory in Kenya, a new international model will be established to provide a series of public transportation system solutions including the integration of green buses, urban governance, and environmental governance for the city of Nairobi, Kenya. The implementation of the internationalization strategy brings new inspiration. In addition, Foton Motor also made further improvements in sales channels and after-sales services according to the needs of overseas customers.
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