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Last month, I went to Beijing to investigate the recycling of energy-saving lamps with the Foshan Lighting Association. I listened to the opinions of the leaders of the Beijing Environmental Protection Bureau on LED and energy-saving lamps, and went to the terminal market for inspection. One of them has a traditional brand of Foshan. This company has a history of nearly 30 years. It has a great reputation in the traditional lighting era, but the merchants complain that the products launched by the LED era lack price competitiveness, poor quality, and advertising. Less investment leads to difficulties in the business situation and operation of the business, and the risk of being eliminated by the market.
Another dealer complained about another well-known traditional brand in Guangdong. The manufacturer required the agent to have a large inventory, invested a lot of money, too many types of products, and too much advertising investment. As a result, the products that were sold well were out of stock, and it was not easy to sell. The inventory of products has piled up, and the price of competitors has dropped rapidly. Many stocks are facing the possibility of becoming waste products. As a result, both manufacturers and agents have experienced difficulties in capital shortage.
Traditional lighting must be transformed into LED lighting, which is an undisputed topic. However, in the process of transformation, lighting manufacturers will face many mines and traps. If they go too fast and too slow, they may become martyrs. How to transform? What is the method? I believe that traditional lighting manufacturers must be mindful and fully prepared for ideological, strategic preparation and comprehensive transformation.
LED lighting differs from traditional lighting in that it consists of the upper, middle and lower reaches, and most companies can only start from the middle and lower reaches. Therefore, the era of LED lighting is actually an era of cooperation, a combination of times. One of the biggest features of LED lighting is the rapid development of technology. Therefore, traditional lighting manufacturers must have the ability to learn quickly and innovate to adapt to the rapid development of technology.
Traditional enterprise transformation LED lighting is actually a battle. Danger and opportunity exist at the same time. Traditional lighting companies can only reach the other side of success if they have the determination to open the road and meet the water.
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