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Zhao Fanghua, director of Sunshine Lighting, said that the proportion of Philips OEMs will fall below 50 this year, the proportion of other foundries will increase to 30, and this year will continue to increase the share of private brands.
At the 2013 performance briefing, the company stated that in 2013, the proportion of LED revenue of the company's customers was 52, and the proportion of independent brands was less than 20. In terms of gross profit margin, the gross profit margin of OEM was lower. The interest rate is relatively high, generally 6-10 percentage points difference, and the net profit level is still higher than the foundry.
In addition, the company has become a stable supplier of downstream LED lighting manufacturers such as Philips, Osram, Lowes, GE, Toshiba, etc., and the company will continue to open up the market this year and improve channel construction (expanding O2O channels).
Zhang Fanghua added that the company is actively pursuing its 2014 work goal. Based on the development of commercial lighting and outdoor lighting in 2013, the company will further strengthen the domestic market through the promotion of Sunlight LED brand, home and commercial LED product terminal stores and LED large customer service. In the market business development, the domestic marketing plan invested 100 million yuan in 2014.
According to Sunshine Lighting's 2013 annual report, the annual operating income for 2013 was 3.169 billion yuan, a year-on-year increase of 22.22. The net profit attributable to shareholders of listed companies was 232 million yuan, a year-on-year increase of 10.27.
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