Second-tier brands and first-line brands of tires

What we are talking about today is the second-tier brand. Before we talk about the brand, brand (Brand) is a symbol of recognition, a spiritual symbol, a value concept, is the core embodiment of excellent quality. The process of nurturing and creating brands is also a process of continuous innovation. With its own innovative power, it can remain invincible in the fierce competition, and then consolidate its existing brand assets and participate in competition from multiple levels, from multiple perspectives and in multiple fields. A brand is a company's name, a trademark of a product or service, and other intangible assets that may be different from a competitor's logo, advertisement, etc. that constitute the company's unique market image.

China's nine major tire brands

In the global tire industry, the most famous is the Michelin brand owned by the world's leading Michelin company. In fact, Michelin has 17 brands, and the most known is Michelin, we call it the first-line brand, there are 100 Luchi and Huali are called second-tier brands; Bridgestone Bridgestone from Japan is known as the first-line brand, and Firestone is known as the second-tier brand. In fact, Bridgestone has 11 brands. Many companies in China are called multi-brand strategies, but more are multi-name strategies. In terms of seeking truth from facts, they have used different names.

Second-tier tire brand

The second-tier brands are slightly inferior to the first-line brands in all aspects, but they all have considerable strength and their own characteristics. For example, BMW's mini cooper, and second-line brands should be second-line products. In general, the technology is more mature, the price is cheaper, and the user base is better. And there is some loyalty to the brand, but it is not firm. And for more brands, the trend is obvious, but it is a very good opportunity for the price-sensitive users.

Second-tier brands sometimes have more profits than first-line tires, but profit margins are often unsatisfactory because prices are relatively transparent and competition is fierce. If the tyre company’s first-line and second-line distinctions are not clear, there are even three-line and three-pack tyres. The boundary is not clear. It may not only fail to bring more value, but it will drag on the profit margins of the first-line brands. In terms of the overall market, we believe that in the passenger car tire market, Michelin in China, Bridgestone, Pirelli, and Ma Li are often called first-line brands, with more brand support and user influence, coming from Dunlop , Yokohama, Hankook, Jiatong, etc. are known as second-tier brands; while Chinese card and passenger car markets, domestic companies such as China Strategic, Delicate, Giti, Double Star, Wanli, Zhengxin, etc. are called first-line brands. .

World famous tire brand

The narrow sense "brand" is a kind of "standard" or "rule" that has both internal and external features. It is through the standardization and regularization of concepts, behaviors, and visual aspects to make them unique, valuable, and long-term. A generic term for cognitive systems. This system is also called the CIS (corporate identity system) system.

The first is Bridgestone from Japan. In addition to Bridgestone, there are many other brands that are not well-known. There are currently 11. They are Bridgestone, Dayton, Ecopia, Europa, Firestone, First, Gillette, Norauto, Peerless, Road; Sieberling, Sieberling.

Michelin, a leader in tire technology from around the world, has the brand's influence in China. It has several streets behind China, and it has 17 tire brands under the names Accis, Ambassador, BF Goodrich, and so on. Brunswick, Cascade, Cavalier, Crown, Diamond, Electra, Eurotyre, Kléber, Kormoran, Michelin, Miller, Riken, Taurus, Warrior.

And there are as many as 28 brands from Goodyear; Germany has 22 brands, but Pirelli only has 7 brands.

"Gravity Die Casting. A permanent mould casting process, where the molten metal is poured from a vessle of ladle into the mould, and cavity fills with no force other than gravity, in a similar manner to the production of sand castings, although filling cn be controlled by tilting the die."

Gravity Die Casting

Sometimes referred to as Permanent Mould, GDC is a repeatable casting process used for non-ferrous alloy parts, typically aluminium, Zinc and Copper Base alloys.

The process differs from HPDC in that Gravity- rather than high pressure- is used to fill the mould with the liquid alloy.

GDC is suited to medium to high volumes products and typically parts are of a heavier sections than HPDC, but thinner sections than sand casting.

There are three key stages in the process.

1. The heated mould [Die or Tool] is coated with a die release agent. The release agent spray also has a secondary function in that it aids cooling of the mould face after the previous part has been removed from the die.
2. Molten metal is poured into channels in the tool to allow the material to fill all the extremities of the mould cavity. The metal is either hand poured using steel ladles or dosed using mechanical methods. Typically, there is a mould [down sprue" that allows the alloy to enter the mould cavity from the lower part of the die, reducing the formation of turbulence and subsequent porosity and inclusions in the finished part.
3. Once the part has cooled sufficiently, the die is opened, either manually or utilising mechanical methods.

Advantages

• Good dimensional accuracy
• Smoother cast surface finish than sand casting
• Improved mechanical properties compared to sand casting
• Thinner walls can be cast compared to sand casting
• Reverse draft internal pockets and forms can be cast in using preformed sand core inserts
• Steel pins and inserts can be cast in to the part
• Faster production times compared to other processes.
• Once the tolling is proven, the product quality is very repeatable.
• Outsourced Tooling setup costs can be lower than sand casting.

Gravity Casting Parts

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