Dongfeng commercial vehicle Hubei market thriving

“Although the products sold at home door occupy the time, place, and people, but relying solely on the user’s word of mouth and playing emotional cards, it is definitely not going to last long.” Zhang Jian, Director of Sales of Dongfeng Commercial Vehicle Hubei Business Representative pointed out that it is precisely In this regard, Dongfeng has continued to deepen its product and marketing efforts in recent years, making it a leader in Hubei's heavy truck market.

According to Zhang Jian, from January to April 2016, Dongfeng Commercial Vehicles accounted for nearly 75% of the Hubei middle and heavy truck market.

High sales? Because we have products at the end of 2015, in order to consolidate the dominant position of market segments, Dongfeng Commercial Vehicles has launched a number of key markets such as special line express transportation, special-line logistics, coal distribution, express transportation, agricultural and casual distribution, and engineering compounding. new car model. In Zhang Jian’s view, it is precisely with so many high-quality, high-efficiency products that the Dongfeng has been further recognized by Hubei heavy truck users.

"First of all, I have to mention Dongfeng Tianlong's flagship." Zhang Jian said that the model had sold more than 30 vehicles in Hubei and was highly praised by logistics users. Nowadays, with stricter regulations on the total cargo weight requirements, Dongfeng has optimized the flagship of the Tianlong flagship and launched the Tianlong flagship special line Express Edition, reducing its weight to 9.5 tons and maximizing its load. At the same time, in response to the need for users to reduce costs, Dongfeng Commercial Vehicle has also launched the Dongfeng Tianlong sailing version to provide users with the best power quality and fuel efficiency. With timely and targeted promotions, Tianlong’s flagship version won big orders again in May and June.

Recently, Dongfeng Tianlong’s flagship product line has been continuously expanded to meet the needs of different customers. Tianlong’s flagship will also launch a 4×2 traction model. The vehicle has features such as light weight, fast speed, and large volume, and is mainly targeted at industries such as express logistics, tobacco transportation, and electronic product transportation.

“We plan to use this model as a main product to provide a more efficient service solution for the logistics market.” Zhang Jian told Commercial Auto News. He believes that with the excellent reliability and fuel economy of the product, he is confident to compete with imported cars for benchmarking and competition.

In addition to tractors, Dongfeng Commercial Vehicles has been committed to providing customers with high-quality, comprehensive solutions in the field of trucks. . According to Zhang Jian, currently Dongfeng commercial vehicles have a wide range of truck coverage, including refrigerated trucks, warehouse carts, flatbed trucks, etc., and they can meet the needs of users for short-, medium-, long-distance, and are favored by local users in Hubei.

Zhang Jian said that in response to the continuous changes in the market in recent years, Dongfeng Commercial Vehicles has continuously upgraded its truck platform and is more in line with the needs of customers. "As long as we buy trucks in Hubei, users definitely recognize Dongfeng."

Marketable? Because we also have precise positioning <br> <br> high-quality products, accurate product positioning is the key to winning market according to the market.

“Hubei is not a resource-based province, so we must carry out scientific and rational product planning for different markets.” Zhang Jian said that Dongfeng Commercial Vehicle has established an image store in Yichang to provide customers with more convenient services. Up to now, Dongfeng has already received orders for more than 100 construction vehicles.

In Wuhan, in addition to logistics vehicles, Dongfeng will also focus on the muck and cab market. According to Zhang Jian, due to preliminary preparations, this year Dongfeng's new smart dregs truck was well received by customers in Wuhan and delivered only 110 vehicles in April. In addition, as the GB1589 regulations have not yet been released, the caravan market is facing the implementation of new regulations, Dongfeng Commercial Vehicles actively respond to national policies and regulations, and will also be a dedicated and dedicated car for passengers on the Dongfeng Tianjin Zhongjia axis car transport VIP Car. At present, some large logistics companies have purchase intentions.

In the Liyang area, Dongfeng Commercial Vehicles held a series of promotional activities such as experience marketing to increase the promotion of tractor products and increase brand strength. In Suizhou, sales of our special vehicles increased by 17% year-on-year. "He said.

The dealer team is stable? Because of our strong capabilities. In mid-2015, the reporter visited the Hubei market. What impressed the reporters most deeply was not the scene of depression in dealer stores under bad conditions, but the practice of dealers retreating. But in stark contrast, Dongfeng dealers in Hubei have been relatively stable.

Asked why, Zhang Jian explained that high-quality products coupled with precise marketing strategies have kept Dongfeng Heavy Truck's demand in the Hubei market stable. Second, Hubei is home to Dongfeng and its service network is perfect. At present, there are more than 60 after-sales service stations in Dongfeng commercial vehicles in Hubei Province, and they can provide a full range of services to customers regardless of the easy-to-obtain accessories, or the maintenance skills and service timeliness. "More importantly, dealers who can establish themselves in Hubei are strong players in their ability to resist risks and adapt to their capabilities. Even in the face of harsh environments, they will not easily withdraw from the net," he said.

In addition, in the face of the new normal market environment, dealers also have the desire and determination to continuously improve their capabilities.

“In the face of the adjustment period, our dealers are expanding the entire automotive industry chain, transforming from the original sale of a car to a salesman. In addition, there are also customer relationship maintenance, product promotion, and brand activities. A big move.” Zhang Jian said that the continuous improvement of the dealer’s value marketing capability is the key to winning the trust of customers.

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