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Whether it was in the 2016 “two sessions†proposal of Li Shufu, Chairman of Geely Holding Group, and Li Yanhong, Chairman and CEO of Baidu Company, “Bumpâ€, or Baidu, Google and other Internet companies as well as Volvo , Ford and other traditional car companies are accelerating for no one, The investment in smart driving technology reveals this information. In the “Thirteenth Five-Year Plan†project that represents China’s national strategy, the accelerated construction of car networking and the promotion of driving automation, digitization of facilities, and smart operation have also been highlighted.
Chinese parts and components companies accelerate overseas mergers and acquisitions
For companies that have always focused on automotive active and passive safety, this will be a good opportunity for development. A consensus has been formed in the industry that the realization of unmanned driving does not happen overnight, but requires a period of continuous intelligence. Feng Qingfeng, dean of the Geely Automobile Research Institute, once told the reporter of the “First Financial Daily†that Geely had a picture for implementing the driverless grading stage. Geely believes that to achieve a complete transition from people to the system, it needs to go through five phases. Each stage is accompanied by continuously upgrading smart driving technology, and the road to experiment is continuously relaxed. Finally, it is achieved that all roads are unmanned. To ensure that the car is absolutely safe under driverless conditions, the implementation of various active and passive safety technologies is crucial. Through the participation of various passive safety devices, the safety of the car itself is enhanced; and the addition of various active safety configurations can make the vehicles more intelligent and evade all kinds of hidden dangers in advance before a safety accident occurs.
Active safety for cars is mainly divided into three major parts. Luo Guanhong, president and CEO of US safety system supplier KeySafety Systems (KSS), told reporters: “One piece is ADAS (advanced driving assistance system), which is mainly a large amount of software, software control, and algorithms. On the other hand, it is mainly based on cameras. , including camera technology inside and outside the car. There is also Instantsafety technology."
The so-called ADAS uses sensors installed in the car to sense the surrounding environment at any time during the car's travel, collect data, identify, detect and track static and dynamic objects, and combine the map data of the navigation system. Calculation and analysis, in order to allow drivers to perceive the possible danger in advance, effectively increase the driving comfort and safety of the car. Prior to this, such systems were mainly used in high-end markets, and now with the improvement of automotive safety standards, especially the focus of intelligence, ADAS systems are entering the low-end market. Including the blind spot detection BSD, front collision warning FCW, active emergency braking AEB, lane departure warning LDW, lane keeping LKS and other functions, has begun to apply in vehicles under 200,000 yuan.
Luo Guanhong believes that the market for active and passive safety technologies for automobiles will develop rapidly. In the Chinese market, although overall sales of the auto market in 2015 only increased by 5%, KSS’s sales increased by more than 30% year-on-year, which was largely due to the Chinese government’s improvement in the standards of automobile safety; in overseas markets, Due to the relatively high safety standards, companies including WABCO, Continental, Bosch, and Mobileye have been arranging this area for a long time and have certain advantages in terms of products, technology, and market share.
Compared with internationally renowned parts and components companies, Chinese parts and components companies are relatively weak in terms of technology and R&D. Overseas mergers and acquisitions have become one of the important ways for them to quickly seize the market and win opportunities. Since then, Chinese overseas parts companies have become a common phenomenon. In the context of smart cars, overseas acquisitions have once again become a way for Chinese parts companies to quickly grasp the market.
Aerospace Science and Technology issued a statement in March 2016 saying that it intends to acquire the entire equity interest of Hiwinglux, which is held by Yisheng International, and 97% of the equity held by Easunlux, which is held by Easunlux, by issuing shares, paying cash, or a combination of both. Guoxin International holds the entire share capital of Nav-ilight, which focuses on the manufacturing of sensors and electronic control modules.
KSS, which focuses on automotive safety, is also the target of the acquisition of Junsheng Electronics in this context. KSS was founded in 1916 and has been involved in the field of automotive safety since the 1950s. In the field of automotive safety, after years of development, KSS has become one of the four recognized companies in the industry with TRW, Takata, and AutoLiv in Sweden. Today, its products have been widely used in more than 300 models of more than 60 types of cars for more than 60 customers around the world. In 2015, revenue exceeded 1.5 billion U.S. dollars. According to data from SGS, KSS has a market share of 7 in the global automotive safety field. %.
Founded in 2004, Junsheng Electronics is a privately-owned parts manufacturing company headquartered in Ningbo. Although it was established relatively late, but through a series of capital operations and overseas acquisitions, both wins quickly rise in the domestic parts and components companies and passed. The acquisition of well-known companies such as German Puri has been fully deployed in car networking, automotive electronics and globalization. At present, it has formed a strategic layout in China, Europe, and North America, the three most important automotive markets in the world.
Guojin Securities believes that the acquisition of KSS can further improve the overall win in the layout of automotive electronics and smart cars, mainly in the active and passive security, vehicle information, vehicle linkage systems and smart HMI. For KSS, which has been "controlled" by the fund company for a long time, the cooperation with Junsheng can not only form a synergistic effect with its subsidiaries, but also cooperate in automatic driving, safety and new energy, and can further speed up the layout of the Chinese market. At present, KSS has two joint venture factories in Shanghai and Tianjin and a wholly-owned factory in China: Yanfeng Bailide (Shanghai) Automotive Safety System Co., Ltd., Tianjin Bailide Auto Parts Co., Ltd., and Bailide (Huzhou) Automotive Safety. System Co., Ltd. “We are planning to establish a wholly-owned factory with active safety modules in China. In this respect, we have existing production lines in China, but now we must integrate it into large-scale active safety modules.†Luo Guanhong told reporters.
The pan-functional driving market, which includes a variety of active and passive safety, has a huge space. According to the agency's forecast, by 2020, the domestic market for smart driving will reach 230 billion yuan, and the compound annual growth rate is expected to exceed 35%. In the face of a new round of market opportunities, whether China's domestic parts and components companies stand out from the market is worthy of attention.
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