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At the end of the New Year, Vientiane has been updated, but the Vientiane update in the post-market may be bitter. A large number of ungrounded automotive industry consulting companies released many post-2015 market research reports years ago. They simply used traditional research models to list out a number of startup companies that are more exposed on the media and are willing to forward their own research results. How the research report came out may have guiding significance for the industry.
Can China's post-market enterprises be ready to step out of China?
After 2015, the market companies have been hard to beat, and the days of 2016 are obviously harder. During the past few days of the Chinese New Year, the “gravitational waves†of the US dollar raised by the US interest rate increase have brought global stock markets to the brink of collapse. Recently, the events in Hong Kong and North Korea have apparently been to drag down the yuan and A shares. The biggest influence of the financial market on the startup companies is that LP investment is more cautious, and capital exit is more difficult - after-market startup companies without a business model will fail even without this wave of financial crisis, a bit of money is not burned out If a startup company is half-lived, it will inevitably be obliged to oblige its investors. This is actually a waste of life in meaningless things for entrepreneurs who are still ambitious. But what should we do if we don't continue our current business model? Unfortunately, a few post-market ventures that have business models do not see these consulting reports to discover, but not being consulted by the consulting companies does not mean that they have business. The model's aftermarket entrepreneurial project is not favored by investors. In 2016, the real support for post-market entrepreneurship may be precisely those low-key projects that are rare in the industry advisory report. The question is where are they, when the startup company you serve is about to close down, and when big companies are laying off their staff again, which company should you join?
These things that should have been researched and forecasted by consulting companies have not been seen in the post-market research report. They just made the media people gather in a cliché and made PPT. Such industry wisdom is the sad result of stupid money nurturing childish post-market entrepreneurial projects. The more sad thing is that capital and industrial winters have met unexpectedly. Aftermarket companies are keen to get together to support the warmth. However, after the group's huddle, they are only touting each other online and offline, and learning advanced, staggering, and taking the right path has basically evolved into: shoddy work. Copy + Internet model, bragging about their own strong revenue, gray income as a business model ... ... how this industrial wisdom to deal with industrial opportunities?
In 2016, there are too many things that need to be solved by auto industry organizations or aftermarket companies. For example, the following things are not determined by individual companies.
First, EDI data exchange standards for industry ERP systems
I know that few people understand what EDI is. In the Internet world ruled by BAT, the API interface is the industry standard, so that in the O2O era, everyone is keen to use this idea to solve data exchange problems. However, the API interface is the hegemonic idea of ​​Qin Shihuang. In the rich and strong democratic and civilized world, equal exchange of data is the mainstream. The two companies' ERP systems communicate with each other, and each has its own API interface. Whoever should adapt to the standards is inevitably controversial. The solution to this problem is resolved through the third-party EDI data exchange service provider's translation as an interface standard, but if Industry organizations or companies do not adhere to this solution together. They still follow the law of the jungle. Whoever terribly respects the interface standards. The result is that everyone is engaged in the intranet. We don't have an EDI solution and we must hold O2O because we No shortage of O, what we lack is 2, Europe and the United States have no O2O because their 2 solutions have been solved with EDI solutions. We do not consider simpler solutions for industrial cooperation and win-win solutions. Instead, we use the more violent Qin Shihuang program. This kind of ignorance It is a retrogression in the industry. I know a few words can not explain this issue clearly, and my colleagues who are interested can search the STAR standard of the American automobile industry.
Second, the industry's bottom technology innovation alliance
In the past few years, the investment radar screen of PE/VC has only the innovation of the post-market business model, and there is no trace of the underlying technology innovation companies. For a trillion-dollar market, the blindness of capital simply means that investment institutions do not attract investment consultants who really understand the industry to help themselves, but if the industry does not understand that their future lies in the underlying technological innovation, it is the collective wisdom of the industry. fall back. For the automotive maintenance industry, technical innovations in maintenance equipment, innovations in technical training, and management innovations in ERP systems are the core capabilities that drive the supply-side reforms in the industry. Even if a single company completes innovation, it cannot achieve rapid implementation. Industrialization to reduce research and development costs, the formation of industrial barriers. If industry organizations do not attach importance to this issue and do not create alliances, establish innovative incentive mechanisms, and jointly support underlying technological innovation, rare innovations will quickly be quickly acquired by smart foreign component manufacturers, and ultimately allow the Chinese post-market industry to continue to Foreign ATM machines.
Third, the key cross-border collaborative dialogue mechanism
In the past few years, although no one of the post-market startups made money, the various post-market summits and forum organizers made money. However, looking at these summits and forums, a scene of harmony and prosperity. For the post-market, I once said that it must be the intersection of the three trillion-level industries such as automobile, insurance, and the Internet. User data is a must-contest for these three trillion-level industries. The billion-dollar industry will inevitably need post-market terminals to provide services for users, and user data must come from these user-service processes. Even a car company that owns the 4S system must perfect its customer service loopholes. It is also inseparable from the cooperation of the post-market. However, after independence, the market is precisely the downstream of these three trillion-level enterprises. If a single post-market enterprise and SAIC, PICC, Ping An, Tencent dialogue, no one will ignore you. However, there is still a possibility of dialogue between the market after the bazaar or the industry organization took the initiative to establish a cooperative dialogue mechanism with the three trillion-level. The survival of any interest is the result of the game. Without the private industry dialogue mechanism, there will inevitably be no result of multiple win-win situations. If the post-market monarchs think that the anti-monopoly initiated by the insurance industry will make the future of their business bright, it would be naive. At present, the so-called cross-border cooperation in the post-market is entirely driven by the passive cooperation of individual vehicles, insurance companies, and Internet companies. The strategy of divide-and-conquer is adopted by the trillion-dollar enterprises. This directly leads to vicious competition in the post-market enterprises. The competition in 2016 is only Will make more independent after the market companies accelerate the closure - do not intend to prostitution 4S shop life is sad, first ensure that they live to see the jokes of the 4S shop too late.
Although the capital and industry are chilly, the financial crisis has come at any time. However, the aftermarket is a rigid consumer, and it is precisely possible to hedge the economic trough. When the industry has just begun attracting some smart people to start supply-side reforms , it lacks industrial wisdom and guides them instead. These smart people have introduced the low-end production capacity of the road to hell. I firmly believe that what the post market needs is the supply-side informatization and the demand-side Internet-based revolution. If we can complete the upgrade of post-market underlying service technologies on this basis, the Chinese auto companies that have survived this wave of financial crisis will launch global mergers and acquisitions. Winning more foreign auto parts core technologies, this global financial crisis will surely lay the foundation for China's auto after-market global industrial power. At that time, can China's post-market companies be ready to step out of China?
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