·The medium-sized car competes fiercely in its own brand offensive market segment

Medium-sized cars have always been another big segment of the compact car in the sedan segment. The performance of the mid-size car market this year is unsatisfactory. The rapid growth of SUV models and the sudden emergence of MPV models have affected the sales of medium-sized cars. Whether it is a beautiful American car, a fuel-efficient Japanese-style car or a Korean car with a new generation of aesthetic lines, or even a mythical German car, all of them cannot compete with consumers in the past. One of the biggest features of the mid-size car market this year is the “price reduction”. The mid-sized car market has been the leader of the past year, the Passat even the highest comprehensive offer has reached 45,000 yuan, the strength of its price cuts can be seen, and this year, the independent brand in this market segment It is also a highlight to frequently launch heavyweight models of their respective brands.

Major brands have cut prices

According to the data, in the sales volume in September this year, compact cars ranked first in all market segments with more than 600,000 new car sales, with a share of 32.9%, followed by SUV models with sales of 527,000 units. For 28.7%, the monthly sales of medium-sized cars in September was only 180,000 units, only 30,000 more than MPV models, accounting for 9.9% of the market.

Medium-sized cars have always been the choice of many home upgrades, but they are subject to the rapid growth of compact cars and SUV models, especially SUV models. When some families upgrade and change cars, SUV models have become the key models to consider, plus luxury brands such as Audi. The price reduction policy of Mercedes-Benz, BMW and other manufacturers, the competition of medium-sized cars this year is particularly fierce, and this kind of intensity is reflected in the terminal price. The mainstream discount of 200,000 to 250,000 mainstream mid-size cars this year is 40,000 yuan or even as high. 50,000 yuan, taking Passat as an example. In 2014, its comprehensive discount was 28,000 yuan, including replacement subsidies of 6,000 yuan. Since this year, the preferential strength has been increased repeatedly. At present, the comprehensive discount of the car has reached 45,000 yuan, including 8,000 yuan replacement. Subsidies, whether cash or replacement subsidies, have been raised. The comprehensive preferential margin of Peugeot 508, C5 and other models is close to 50,000 yuan.

Independent brand attack mid-size car segment

In this year's segment of the medium-sized car, luxury brands have introduced more new cars, such as Lincoln MKC, Dongfeng Infiniti Q50L, Jaguar XE, Lexus IS200t, BMW New 3 Series, Cadillac ATS-L, Acura TLX, Beijing Benz C-Class Extended Edition, etc. In addition to the Camry and Sonata 9, the main models of the previous sales, the Passat, Magotan, Accord, Regal and other models have not been updated, the market for medium-sized cars tends to be stable.

In addition to the luxury brand to promote new cars, this year's mid-size car segment has a major feature is that its own brands are frequently exerted, and concentrated on the launch of medium-sized cars under their respective brands, such as GAC Chuanqi GA6, Geely Borui, Haima M6, Lifan 820, Zotye Z500, and the self-owned brand of medium-sized cars have received extensive attention and praise. The market acclaim of GAC and GAILBORE has been continuously improved, especially represented by Geely Borui, whose market sales have been monthly since its listing. Climbing, after stabilizing monthly sales of 3,000 units in July, its monthly sales in September reached 4,100 units.

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