Things are also artificial blue LED also has a new blue sea

New Century Chairman Zhong Kuanren Zhong Kuanren Small Archives New Century Dongzuo Zhong Kuanren is the youngest chairman of the LED industry. He has been the youngest chairman of the LED industry for 53 years. He was only 52 years old. In 1991, he raised funds of 150 million yuan with his relatives and friends to create a new century photoelectric. The aura of the company once set a brilliant record of 5 yuan per share after tax. Although the LED industry is currently undergoing a fierce knockout, it is still in the dark before dawn. However, Zhong Kuanren does not think that LED is a "trick", and believes that things are artificial, LED has its own New blue sea. Zhong Kuanren did not have experience in managing factories before starting a business. On the contrary, after graduating from the Jiaotong University Department of Electrical Engineering and the Jiaotong University, he took the research route and entered the market intelligence center (MIC) of the company as an industrial analyst. At the age of 25, he became a domestic The first batch of NB industry analysts, Quanta, Compal and other pen power plants at that time, the industry boom was in the ascending segment, after which NB stocks were all stocks, and Zhong Kuanren also accumulated deep research strength. 27-37 years old is the golden decade of Zhong Kuanren. At this time, he began to accumulate venture capital. Because of his strong interest in investment, Zhong Kuanren turned to Henderson Ventures because of the solid research foundation and the investment of the company. Less than the preparation, the representative works include Shenghua, Wanghong, Youxun, Guanglei, and Weiquan. In the heyday of the electronic stocks, the P/E ratio jumped 25 times. Zhong Kuanren’s reporting rate was amazing, but he saw many companies. Ups and downs, Zhong Kuanren did not want to marry for a lifetime, so in the Republic of China in 1991, he raised 150 million yuan with friends and relatives to create a new century optoelectronics. Compared with large consortia such as Jingdian, Yiguang, Guangbao and Guanglei, there is no rich father blessing in the new century. At the beginning of the lack of money, lack of people, so in the entry point of the product, it must also be separated from the consortium-type LED factory. Over the past decade or so, Blu-ray chips have been the mainstream of wafer fabs. With the increasing brightness and specifications of Japanese manufacturers, Blu-ray chips have formed a relatively high competition threshold, and the economic scale has taken shape. At the beginning of the new century, it was not locked in blue light. Instead of green LED chips, the process of white LEDs is roughly divided into two types. One is to use white light to excite fluorescent powder to produce white light. This process is patented by Nichia, which is expected to expire in 2017. The other is to use red, green and blue light crystals to mix into white light. Because the green light enters the threshold higher, there is no LED factory to play green light wafer. It can be said that this is a surprise attack strategy, but it makes the new century stand in the LED industry. pace. The green LED chip made the monthly revenue of the new century less than 50 million yuan, and climbed to a record high of more than 300 million yuan. After the listing, the market value of the new century has soared more than 20 billion yuan. Zhong Kuanren will be in 10 years. The success of the venture, the capital of the new century has reached 3.425 billion yuan, and the proportion of LED chip revenues has exceeded 70%. However, the good times are not very good. With the mainland LED factory infiltrating the industrial chain, its official subsidy for MOCVD equipment (a subsidy of about 5 million US dollars), the overhead of the mainland LED factory is very low, even though the current penetration of LED lighting is still very Low, but the brand factory started the price war, the mainland LED factory continued to grab the market at a low price, and the LED industry, which was hailed as "there is no black cloud for ten years," became one of Taiwan's four "tricks", lighting dreams, LED industry The halo seems to fade. Zhong Kuanren believes that LED is definitely not a miserable industry. The LED industry is diversified. It is very suitable for small and medium-sized innovation-oriented companies. There are still many possibilities, but he does not say that the average unit price (ASP) of Blu-ray in the first quarter of this year fell by 30%. The decline is more than expected, which is quite harsh for the LED factory. Finding the blue ocean is a top priority. Due to the tragic decline of LED lighting, it has become the Red Sea market. In the new century, it avoids LED lighting and quickly introduces flip chip products. Since the flip chip technology does not need to be wired, the size can be made lighter and thinner, as long as the heat dissipation problem is solved and the pressure is lowered. The price will attract customers to adopt. This year, Iridium will fully cover the crystal technology on high-end LCD TVs, which is to win big orders from the new century, and Iridium not only accepts advanced technologies such as DRAM, LCD, mobile phone and LCD TV. High degree is often the leader, playing the role of wind direction ball, and the chipping product has become a focus of transformation in the new century. Zhong Kuanren, an industry analyst and venture capital industry, said frankly that LED lighting is fiercely competitive. Even companies like Philips are losing money. The entire supply chain has limited profits, but the price drop has increased. He thinks LED industry is artificial, or There is hope everywhere!

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