LED business into Foshan Lighting profit point or power e-commerce channel

Not transforming is to find death, and to seek new profit growth points for LED lighting, which has become a unified practice of traditional lighting factories. This year, the market for traditional light sources is steadily shrinking, but Foshan Lighting has always insisted on walking on two legs, grasping traditional light sources in one hand and catching LEDs in one hand. According to the “Investor Relations Activity Record Form” issued by Foshan Lighting on November 5, its tradition The sales revenue of light source products did not change much year-on-year, and the sales revenue of LED products increased significantly year-on-year. It is undeniable that Foshan Lighting, which used to be slightly conservative in the LED business layout, should not be underestimated. In the first half of 2014, Foshan Lighting broke the LED lighting products for the first time. In the first half of this year, Foshan Lighting LED lighting revenue was 421 million yuan, a year-on-year increase of 341.10, which means that the LED business revenue of the first half of 2013 Not yet 100 million yuan, while the sunshine lighting LED business has been more than 400 million in the same period, NVC lighting LED business revenue has contributed 280 million yuan. According to Foshan Lighting's 2014 third-quarter results report, from January to September this year, Foshan Lighting's operating income was 2.356 billion yuan, an increase of 24.51 over the same period of the previous year; the net profit attributable to the parent company's owners was 300 million yuan. In the same period of the previous year, the increase of 24.77. In the face of the fact that the traditional lighting market is gradually shrinking, the proportion of revenue of Foshan Lighting LED business continues to rise. The LED revenue of the semi-annual report is 420 million yuan, accounting for 27. The previous research report of Changjiang Securities said that Foshan Lighting In the third quarter, LED products will be further improved on the basis of this ratio (ie 27). The annual revenue of Foshan Lighting LED will exceed 1 billion yuan. The early layout of the sun lighting still grabbed a morning market, from January to September this year, the sunshine lighting LED business accumulated revenue of 1.12 billion yuan, an increase of 53.42. The fact that the price of LED lighting products fell is also in front. Foshan Lighting said that the company's LED products have dropped a lot since the beginning of the year, and now it is relatively stable. It is estimated that it is more difficult to reduce prices as it did at the beginning of the year. In addition, the company has developed e-commerce channels, but the scale needs to be gradually expanded, and e-commerce should balance with physical stores. Inquired Foshan Lighting Tmall flagship store found that the lowest price of the product is 5.5 yuan, this is a 2W LED crystal series bulb, and 3W, 5W, 10W and other power options, is also the highest sales, total sales 124301. The highest price is an LED ceiling lamp, priced at 895 yuan, 30W, 98W to choose from, sales are not so ideal, only sold 22 baht. It seems that the price is close to the popular products! In addition, Foshan Lighting said that the company's shareholding in Guoxuan Hi-Tech is mainly financial investment and does not participate in its production and operation. If Guoxuan Hi-Tech is successful in the listing of Dongyuan Electric, the assets corresponding to the equity held by Foshan Lighting will be reflected in the company's net assets. If the shares are transferred, they will be reflected in the investment income.

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